Addiction was established in 2002 when the founder – a leading holistic veterinary surgeon and clinical nutritionist with over 20 years of experience – realised that everyday pet foods were under-nourishing our pets and causing them more harm than good. He then set out to revolutionise pet food formulation and developed a completely new range of foods inspired by cats’ and dogs’ natural diets.
Addiction is the leader in hypoallergenic dog and cat nutrition. They offer all single-protein, grain-free pet food made from free-range meats, fruits and vegetables which intensify their flavor and wholesomeness.
Addiction pet food has the widest range of premium proteins and game meats. They offer a multitude of hypoallergenic dehydrated, dry and canned pet food for dogs and cats. These are made from game meats such as Venison, Salmon, Kangaroo and Brushtail, providing a healthier, natural solution to allergies.
Besides, Addiction only uses natural, wholesome, and high quality ingredients that are rich in nutrients to improve the health and well-being of pets everywhere. They also endeavour to use wild or free-range meats that have not been subjected to growth hormones and steroids so that your pet achieves optimal health.
Caring for the environment is very important to them too! Addiction believes in creating responsible foods that are beneficial for your pets as well as for the environment. They are the first pet food company to pioneer the use of eco-friendly meats in an endeavour to contribute to eco-sustainability.